Llamar a las cosas por su nombre
CERMI Madrid
Around 10% of the world's population, approximately 650 million people in the world, live with a disability.
#Personacondiscapacidad was born to make visible in a pleasant and respectful way the idea that words matter, especially when talking about people with disabilities. Because, above all, we are all people.
A campaign devised by Grupo Idex for CERMI Madrid, which I had the pleasure to direct, design and animate.
My Role: Creative Direction, Art Direction, Storyboard and Animation.
Some Stills
