La Próstata
Fundación Sandra Ibarra
Grupoidex came up with an original idea to raise awareness about prostate cancer: creating the first ever brand for a human organ. Because brands should do much more than selling, they should also save lives.
I had the chance to create the video that explained the original concept behind the campaign. A nice script which I had the pleasure to direct, design and animate.
My Role: Creative Direction, Art Direction, Animation
Some Stills
