Llamar a las cosas por su nombre

CERMI Madrid

Around 10% of the world's population, approximately 650 million people in the world, live with a disability.

#Personacondiscapacidad was born to make visible in a pleasant and respectful way the idea that words matter, especially when talking about people with disabilities. Because, above all, we are all people.

A campaign devised by Grupo Idex for CERMI Madrid, which I had the pleasure to direct, design and animate.

My Role:  Creative Direction, Art Direction, Storyboard and Animation.

Some Stills


Grupo IDEX
CERMI Madrid
Creative Direction: 
Toni Dominguez
Toni Dominguez
Art Direction: 
Toni Dominguez
Toni Dominguez